The Marketing for Vietnamese Dragon Fruit

  • Vietnam
  • Crop Management、Management of Pests and Diseases、Pre and Postharvest Management
  • 2020.07.17
  • 936
PDF 8

Author

Nguyen Nguyen

Abstract

http://116.203.177.230/index.php/ABR/article/view/8299


The dragon fruit is a strong agricultural product of Vietnam, however, its market always faces the unstableness, and this situation can cause crisis and big damage for farmers. The paper studies the actual problems of product, and proposes marketing methods which aim to promote its sustainable development.

Keywords

marketing, dragon fruit, production, price, promotion, quality

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