Dragon fruit has been widely popular in recent years due to its fast growth rate and great adaptability. The stable price lately has also led more farmers to take part in its production. In 2016, the total cultivated area for dragon fruit in Taiwan was 2,490 hectares with a production volume of 49,108 MTs, on which a value of US$ 95,513 was generated. The export volume in 2017 was 111 MTs, valuing US$311.770.
The current major challenges of the dragon fruit industry are the overly rapid increase of planted area and production volume. The prospect of joining CPTPP and the tariff lowering that follows are also drawbacks in the industry. To increase competitiveness, it would be critical to improve the quality, product safety, and overall marketing stability. Establishing quality production clusters, introducing superior varieties and techniques, assisting farmers in technique improvement with onsite demonstration sessions by Technical Service Groups are some of the ways to increase the share of high quality fruits and supply consistency. Other measures like promoting organic cultivation and TAP (Traceable Agricultural Products) system would make producers accountable for their products and in turn ensure fruit safety. This way domestic fruits can be better differentiated from the imports. In terms of export, dealers are encouraged to make contracts with farmers on later production that are managed on a registry system. In addition, facilities (equipment) throughout the supply chain will also see improvement for greater competitiveness.