Experts: Vietnamese dragon fruit needs to find new export markets

  • 2021/03/05
  • 546
Vietnamese dragon fruit exports fell by 10 per cent in the first 11 months of 2020 because of the Covid-19 pandemic but still dominated the country’s fruit exports with shipments of more than $1 billion.

But the story Vietnamese consumers know about dragon fruit is not its billion-dollar export, but the need for rescue almost every year by authorities as they land in the market at dirt cheap prices.

This is because of the overwhelming dependence on the Chinese market. While it is now also exported to new markets such as the US, the EU, Japan, Australia and South Korea, China still accounts for 92.3 per cent of exports.

According to the Ministry of Agriculture and Rural Development, the area under the fruit now is about 57,000ha and output is more than 500,000 tonnes, both up 20-fold from 10 years ago.

To increase the value of the fruit, achieving excellence at every step in the value chain is critical to the long-term commercial success of premium fruits, experts said.

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